What are Brand Videos?

Brand videos are narrative-heavy, audience-focused content designed to increase awareness of a company, its products, services, culture, customer experience, and commitment to quality. These videos not only highlight what the company offers but also how it operates, showcasing its values and the experiences it provides to customers. The goal is to enhance engagement, expand reach, and drive conversions by connecting with the audience on a deeper level.

Purpose of Brand Videos

Brand videos serve as a powerful tool for organizations to showcase their brand, values, and personality. A well-crafted brand video helps you connect with your audience emotionally, creating a strong alignment between what the company offers (products and services) and how it operates (culture and customer experience). By demonstrating a commitment to quality, brand videos build trust and loyalty, effectively communicating the company’s mission and vision in a compelling and memorable way.

Let’s create brand videos that engage your audience and define your service at the same time.

When to Use a Brand Video?

  • Share Your Brand

    If people flat-out don’t know who you are, that’s a big problem. A Brand Video is one of the best ways to get their attention and make an impression.

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  • Convey Information Quickly

    Video is the future of content marketing. The brain processes video 60,000 times faster than text and 90% of information transmitted to it through images rather than words or articles which makes for a more engaging experience where users are able easier get immersed in what you’re telling them as opposed trying their best guess at what’s being said!

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  • Reach More Potential Customers

    Video is the new frontier of social media. It’s generating 1200% more shares than text and images combined! Over half a billion people are watching videos on Facebook every day, which means that one out of three online activities today happen while you watch video content—and it only continues to grow from here.

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  • Improve Your Social Media Engagement

    Another reason why businesses need video is for social media engagement. It’s important to always keep in mind that any social media exposure you get is free (aside from paid ads). If you can get viewers more engaged in your content, they’ll share the video with their friends, loved ones, and other followers.

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A Brand Video is about truth, not hype.

It’s about connecting the reality of what you do with what you stand for in a way that is clear, compelling, and authentic.

Frequently Asked Questions

  • How much time will it take to create a video?

    On average, from kickoff to final video, it typically takes about 12-14 weeks. However, each project is unique, and we can accommodate rush projects if needed. The timeline may vary depending on the complexity and scope of the video.

  • How much does a video cost?

    Most of our videos range from $5k to $50k, depending on the project's complexity, length, and specific requirements. We work with you to create a budget that meets your needs while delivering high-quality content.

  • What are the terms of payment?

    Our standard payment terms are structured in thirds: one-third of the total cost is due at the project kickoff, one-third upon approval of the storyboard and script, and the final third upon delivery of the completed video.

  • Why does the video take so much time to create?

    Creating a high-quality video involves several stages: preproduction, production, and post-production. Each stage requires careful planning, creative development, and technical execution to ensure the final product meets your expectations and achieves your objectives. The process includes scriptwriting, storyboarding, filming or animation, editing, and incorporating feedback.

  • Do we provide you with a script or concept?

    You can provide us with a script or concept, but it's not mandatory. Our team of creative professionals can help develop your ideas into a compelling script and concept. We collaborate with you to ensure the final product aligns with your vision and goals.

  • What types of videos do you produce?

    We produce a wide range of videos, including brand videos, animation videos, explainer videos, product demos, corporate videos, training videos, and more. Our expertise spans various styles and formats to meet your specific needs.

  • Can we make revisions to the video?

    Yes, we include revision rounds in our production process to ensure the final video meets your expectations. We collaborate closely with you during the review phases to incorporate your feedback and make necessary adjustments.

  • How do we get started?

    Getting started is easy. Contact us to schedule an initial consultation where we discuss your project's goals, timeline, and budget. Once we understand your needs, we provide a detailed proposal and timeline to kick off the project.

  • What kind of input do you need from us?

    We need information about your goals, target audience, key messages, and any specific elements you want to include in the video. If you have branding guidelines, logos, or other assets, please share them with us. Open communication and collaboration help us create a video that aligns with your vision.

  • Do you offer any other services besides video production?

    Yes, BrandBurst Multimedia Marketing offers a comprehensive suite of services, including multimedia marketing campaigns, social media content creation, digital strategy, and analytics, and creative content production. We aim to provide a holistic approach to your marketing needs, ensuring consistency and effectiveness across all channels.

Contact us today to learn more about how BrandBurst can elevate your brand with our multimedia marketing services.

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