What are they?
The Product Video is all about showcasing your product, and it should be no surprise that this type of video has become popular in recent years. These videos tend to showcase the who or why before getting into what makes a great one for you!
Purpose of product videos?
Maybe they’ve heard of you but don’t know exactly what your product does or how it can benefit them. This video is where the decision will be made for some people, so make sure to use this stage wisely!
The goal of a product demo video is to raise awareness, acquire new leads, nurture existing ones and increase conversions.
When to Use a Product Video?
- Share Your Brand
If people flat-out don’t know who you are, that’s a big problem. A Brand Video is one of the best ways to get their attention and make an impression.
- Convey Information Quickly
Video is the future of content marketing. The brain processes video 60,000 times faster than text and 90% of information transmitted to it through images rather than words or articles which makes for a more engaging experience where users are able easier get immersed in what you’re telling them as opposed trying their best guess at what’s being said!
- When do they work best?
Video is the new frontier of social media. It’s generating 1200% more shares than text and images combined! Over half a billion people are watching videos on Facebook every day, which means that one out of three online activities today happen while you watch video content—and it only continues to grow from here.
- Improve Your Social Media Engagement
Another reason why businesses need video is for social media engagement. It’s important to always keep in mind that any social media exposure you get is free (aside from paid ads). If you can get viewers more engaged in your content, they’ll share the video with their friends, loved ones, and other followers.
Project Scope
Runtime
The runtime sweet spot is usually 30 seconds to 2 minutes. It should be determined by considering the level of complexity, your content, and your audience. We’ll help guide you to the right decisions.
Timeline
Our standard timeline is 3–4 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
Cost
The cost considers many factors, including production value, rounds of revision, the total amount of video needed, and your timeline.
Our Simple Process
We have described the process of designing, building, scripting, editing, and delivering the brand videos. We are one of the top branded video production companies that ensure to create each of our videos from scratch, consulting the client at first. So, here we are explaining the overall process to ensure that you are not just satisfied with the video but simultaneously delighted with it.
Frequently Asked Questions
- How much time will it take to create a product video?
Typically, creating a product video takes between 4 to 6 weeks. This timeline can vary based on the complexity of the product features being highlighted, the production scale, and any specific client requirements.
- How much does a product video cost?
The cost of a product video depends on several factors, such as the length of the video, the complexity of the shoot (including locations and props), and the level of animation or special effects required. We provide bespoke pricing based on your project specifics to ensure that we meet your expectations and budget.
- What are the best ways to promote your product videos?
Effective promotion of product videos involves using multiple channels such as your company website, social media platforms (like YouTube, Instagram, and Facebook), email newsletters, and digital advertising. Tailoring the promotion to target specific customer segments can increase engagement and conversions.
- What are some amazing tips that help you make an effective and profitable product video?
To make your product video effective and profitable, focus on highlighting the unique benefits and features of your product, use high-quality visuals and sound, include a clear and compelling call to action, and ensure the video is optimized for SEO. Engaging storytelling and showcasing real-world applications can also significantly enhance its impact.
- What are the terms of payment for a product video?
Our terms of payment usually involve an upfront deposit to commence the project, with subsequent payments tied to key milestones throughout the production process, and a final installment upon delivery of the completed video.
- Which type of product video is the right fit for your company?
Choosing the right type of product video depends on your specific goals. If your aim is to showcase a new or existing product comprehensively, a product demo or feature-focused video would be most effective. For general brand enhancement or messaging, a company story or testimonial video might be more suitable.
- Why does the video take so much time to create?
Product videos require meticulous planning, scriptwriting, storyboarding, filming, and post-production editing to ensure that every feature of the product is presented clearly and attractively. High-quality visuals and animations take time to craft, ensuring the video meets both our quality standards and your marketing objectives.
- Do we provide you with a script or concept for the product video?
Yes, we collaborate closely with you to develop a script and concept that effectively showcases your product and aligns with your brand’s marketing strategy. Our team ensures the final script enhances your product's market appeal and drives your sales objectives.